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Q&A: What car brands are hot in Japan?
The pictures have nothing to do with the content!!

The public perception about car brands differ from market to market, in US Buick it’s a car for grandpa, in China is the greatest car you can get, in the EU it’s nonexistent, Lexus is the best luxury car in the US, it’s seen as a re-badged Toyota by many Europeans. So, how do the Japanese people see American brands, domestic brands and European brands? What demographic share those brands have in Japan?

ANSWER:

Answer by Einstein
All brands are cool in Japan as long as they are Japanese.

Answer by Peace
Depends on if you mean hot,or popular, The small engine “K” class cars are very popular, because of the cost to register them and the lower annual road tax, and less strict proof of parking requirement. I just bought one of the new Suzuki waganR K class cars. It was one million, two hundred and thirty thousand yen, or about ,000.00 U.S. dollars, and the dealer took care of every thing, registration, inssurance,maintenance package.

P.S. any type of sport car for the young and rich,or imported car like BMW, mini coop, and for most people, small cars for the practical. Just don’t expect to find any places to do maintenance on an imported car.

Answer by piberg
when you go to anywhere in japan, you would instantaneously notice how patriotic the japanese are. almost everything that they use is made in japan. and i mean everything. with cars, its the same! in sharp contrast to china where driving a european car is a badge of success.

Answer by thecheapest902
BMW or Mercedez are always seen as cool in Japan.

And Ferrari, Porsche and Lamborghini are cooler. But they are too expensive. So it’s not common to see people who have those brands.

American cars are not popular at all in Japan.

Recently, Toyota Lexus is gaining more popularity than before.

Answer by young.dave
most owners drive japanese brands. prestige european cars are popular among the wealthy. actually see very few usa cars, the chevvy box wagon is quite popular with some youngish men, and i see a few hummers from time to time.
men in late 20′s early 30′s often drive box style touring vans.

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